The answer is the Microsoft, Yahoo! and Google, of course. Facebook is the hottest online social activity site, the vanguard of Web 3.0 (beyond Web2.0) and the semantic web revolution, Facebook. Facebook, which is three and a half years old, has seen its popularity explode in recent months - and the business community is desperate to get a piece of it.

You may have seen the headlines; pitting Microsoft, Yahoo! and Google against each other in a battle to “own” a piece of the internet’s hottest site. When the dust settled, Microsoft laid claim to the prize, paying an almost unbelievable two hundred and forty million dollars for a 1.6 percent stake in Facebook. Using “Microsoft math,” this means Facebook is now worth approximately fifteen billion dollars.

What was behind paying that big a price for so little a share? The answer lies with the vast majority of Facebook’s users, who are the next generation of computer users. Microsoft does not want to lose its claim on them - especially with Google’s relentless marketing maneuvers over the past few years dominating the online field. So the company that Bill Gates built has no choice but to show Facebook the money.

It’s also a major win for Facebook’s continuing growth. The company will be doubling its workforce in the next year and will be aggressive in its international expansion. Facebook is also expected to announce a new advertising system very shortly. “We were very fortunate to have a lot of folks interested in a partnership with us around advertising,” said Owen Van Natta, chief revenue officer of Facebook.

So why are online marketers falling all over themselves to get to Facebook? With fifty million active members and an amazing two hundred thousand more signing on every day, Facebook’s one-of-a-kind social networking interface is a pioneer of Web 3.0. Their systems operate entirely online, independent of your computer’s OS. Facebook is a cheap, easy and fun way for users to entertain themselves and their friends, thanks to the more than five thousand unique free tools developed for Facebook since May of 2007. Who can resist throwing a chicken at a friend, doodling on a Superwall, or dedicating a song to a would-be partner?

It’s quite clear that if Google and Microsoft see big revenue streams potentially flowing from Facebook, that opportunities abound for all marketers, big or little. But how can David effectively compete with Goliath in this case? There is a way and it doesn’t involve a rock and a slingshot.

Currently, new, innovative and amazingly effective Facebook marketing software is being released - a prime example being the Stealth Friend Bomber, Facebook Bot Edition. Automated and painless, this easy-to-use Facebook Friend Adder gives your marketing operation a huge boost with Mass Facebook Friend Requests, Messages and Pokes. Using a Facebook bot like this takes your marketing message to a whole new level.

With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet’s hottest and fastest-growing social network.

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