Entrepreneurs abound on the Internet from the savvy, slick types to the guy next door trying to make a buck selling his old junk in an eBay store. In today’s world, when it comes to setting up and promoting yourself on the Internet, everyone is trying it. There is, however, a right way and a wrong way to accomplish this task. Some folks sign in to chatrooms on the off chance that they will find people of like mind who will want to visit their site. In the middle of the dialogue, these would-be promoters will launch into a salespitch. Others will go the unsolicited email route, spamming everyone and anyone they can find trying to drum up traffic. Unfortunately neither approach is successful; the person just winds up annoying the world.

Many people will simply delete the emails and not say a word, figuring the person spamming is either new or ignorant of net etiquette and will eventually learn the correct way to advertise on the Internet. It is, however, an annoying and time consuming task which will sometimes infuriate the receiver to the point of trying to report the person spamming. It is a lose-lose scenario all the way around.

So, how do you reverse the idea that advertising this way is the correct way to proceed? There are a number of easy, non-annoying ways to get your message across if you take a little time to learn the ropes. For example, forums have been taped for years as a genuine source of targeted, interested visitors for your website. You simply need to find forums geared to your business and sign up and start answering questions and participating.

Let’s take this out of the abstract with a concrete example. Say you have a website that sells software that will allow a PC to receive satellite television. You find and join a forum of satellite TV lovers who watch it on their personal computer. They have discussion threads and questions which you and your business can answer.

Then go through the forum and answer questions or comment on other people’s threads without talking about your website. People are already going to see your signature below your comments so before you know it, the forum has your name and website all over the posts and threads.

A good way to test this method out is by having two landing pages where your conversion rates can be tracked. Put one signature in a forum that is targeted, and on that is too broad and see what the final tallies are at the end of the week or month at the latest. Then you’ll see what we’re talking about first hand.

In the end you need to realize that while this can be time consuming, it can also be extremely effective. It is, however, a very effective method of getting immediate traffic flowing to your site. Traffic equals following, following translates into sales. All you have to do is get started to take advantage of this opportunity.

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